The Steering Legal advises Action Hotels on the Conversion of its portfolio of 9 hotels in the Middle East into a Franchise model

The Steering Legal has advised Action Hotels Company in the conversion from a management model to a franchise one and negotiating the franchise agreements for its portfolio of 9 operating hotels, representing 1,603 key-rooms under AccorHotels brands across the Middle East (Kuwait, Bahrain, UAE Dubai & Sharjah, Oman and Jordan).

Action Hotels Company is a Dubai based company, leading owner, developer and asset manager of branded three- and four-star hotels in the Middle East and Australia, and currently operating fourteen hotels providing a total of around 2,500 rooms.

Action Hotels Company is the hospitality subsidiary of Kuwaiti group Action Group Holding Company.

The Steering Legal team was led by partner Olivier Arwacher.